Invited speaker:  Prof. Dr. William Hueston from University of Minnesota, USA

 

Date:  July 30 - August 1, 2014

 

Venue:  Faculty of Veterinary Medicine, Chiang Mai University 

 

Training Attendees and Target Audience:

         There are  29  participants who are principally graduates in the fields of veterinary medicine, nursing, and social sciences involved in health- and social-related sectors from Chiang Mai University, Department of Livestock Development, local governments, private sector and 6th batch MVPH students from 8 countries: Nepal, Vietnam, Sri Lanka, Bangladesh, Indonesia, Myanmar, China, and Thailand.

 

Executive Summary and Follow-up Issues

       The course compsed of 4 modules: risk communication principles, communicating in high stress situations, message development & delivery, and media relations & practice. Prof. Will used active learning approaches to create safe lerning environment, encourage participation in the class. 

 

Objectives of the course: after attend this course, the participants should be able to achieve all of these:

          1. Risk Communication Knowledge

              - Understand the difference between the scientific definition of risk and our human perception of risk 

              - Recognize that risk communication is a two-way sharing of information and opinion designed to support rational

                decision -making 

              - Know where to find and how to use tools to support risk communication

          2. Risk Communication Skills

              - Identification of different audiences

              - Analysis of risk communication approach needed for different audiences in various situations

              - Key message development

              - Listening

              - Executive briefings

              - Media interaction

           3. Risk Communication Attitudes

               - Validate that people view risks differently

               - Appreciate cultural differences in the way that people communicate

               - Demonstrate respect when interacting with people who express different opinions on risk